Web Site Management
Web Site Management encompasses a wide range of services, from simple infrequent content updates to application development, site architecture consultation, and management of multiple web properties & other IT assets, like domain names, email and social media accounts.
Wire Creative is experienced in managing large web sites with daily content updates as well as maintaining low-profile sites with static content and minor needs.
We can take the reins of opensource Content Management Systems (CMS) like Joomla!, Drupal and Wordpress, or we can dig in to manually coded web sites and add efficiencies where possible.
Web-based Content Management
For most web site management, Wire Creative prefers and recommends the Joomla! CMS for its combination of an intuitive, easy-to-use web-based administration interface and its deep well of powerful extensions that cover nearly every purpose imaginable. We find it to be the perfect balance between the user-friendly, limited functionality of WordPress and the programmer-centric complexity of Drupal.
We are happy to help you migrate any web site to the most recent version of the Joomla! platform and can also help train you and your staff to make simple updates on your own.
Email Marketing Campaigns
Wire Creative is also experienced in managing email marketing campaigns through Vertical Response, which is a great tool for managing email ists without running afoul of anti-spam laws or best practices, and also provides terrific reporting tools to track the effectiveness of your email campaigns as well as automated integration with popular social media, like Twitter and Facebook.
While Wire Creative does not provide in-depth marketing strategy, we can help you manage the tools that enable easy social netowrking, like AddThis, and measure your site's effectiveness, like Google Analytics. If you do want an in-depth internet marketing strategy, we would be happy to refer you to one of the marketing strategy firms we have worked with in the past.
Wire Creative can also advise you on monetizing your web site's content through affiliate programs. You can suggest contextually relevant products from popular retailers like Amazon.com, or access a broad array of retailers and even professional services through umbrella affiliate networks like LinkShare.